Introduction
Due
to the increase in technological advancements worldwide, access to
information has also increased dramatically. Details of a particular event can
reach a large audience instantaneously. These changes are due to the ever
increasing access to the internet and availability of smartphones; resulting
in more individuals having access to information through blogs and social media
platforms. This article will compare “traditional media” with “New Media” and examine
why new media has become an increasingly popular source of information. Along
with the advantages of new media, the article will explore the negative effects
of new media in society and how civil society organizations can mitigate them
whilst using new media to create a more positive impact in Asian societies.
“New
Media”: the new player in Asian Journalism.
New
media mainly refers to “computer-enabled media” such as blog sites, instant
messaging applications and social media platforms.1 In Asia, the use
of new media has substantially increased, particularly in South East Asia.
According to statistics by Google, since 2015 South East Asia has had
330 million users, making it the region with the third largest number of
internet users worldwide.2
These
developments are largely due to socioeconomic factors, such as an expanding
market for smartphones, which makes them more affordable. In addition, increasing access to the internet throughout Asia makes information readily
available to the population. Moreover, according to recent statistics, a large
proportion of Asian countries have the fastest internet connections worldwide.3
New
Media V.S Traditional Media
In
comparison to conventional media such as newspapers, television and radio, the
internet enables information to be retrieved instantly. The variety of medium
through which information can be obtained makes the internet more attractive.
In contrast to newspapers from which information is delivered through text, the
internet offers a number of modes to engage with its audience. Information
through the internet can, for example, be obtained in the form of text, audio or
video.
The
range of information available to the individual must also be taken into
account. Due to a host of search engines and a multitude of websites,
individuals now have wider access to information.
A
study in 2015 concluded that newspapers are no longer the “gatekeepers” of news.
Previously, traditional modes of media had control over the flow of information
to the public. Thus, information was then censored and delivered in an ethical
manner to appeal to all consumers. With the rise of social media, the flow of
information has dramatically changed creating “citizen journalists”. Social
media provides a platform where ordinary citizens can express themselves in the
form of eyewitnesses of a particular event. Consequently, social media has
revolutionized the journalistic landscape, resulting in multifaceted sources of
information where the consumer has autonomy of the kind of information
consumed.4
Social
Media= Social Unrest??
Due
to multiple sources of information and the lack of verification before it is
shared, social media has become an unreliable source of information. The
ability of the user to choose the information they consume also creates a bias
as more often than not, individuals only select the information that reinforces
their current world view. This is known as the “echo effect”. In addition, the
ability for the public to have control over the flow of information results in
biased information, resulting in increased popularity of “Fake News”. 5
These
characteristics can be particularly detrimental to Asian societies considering
the presence of multiple cultures, religious and political beliefs. Misinformation
or Disinformation can easily create divisions in these societies. A recent
example would be the ethnic tensions in February 2018 in Sri Lanka, which was
fueled by the negative use of social media.6
Conclusion
Despite
the negative effects of social media in Asian societies, it can still be used
in a positive manner for the betterment of society. According to recent
studies, there appears to be a decreasing market for traditional media. However,
information obtained from conventional media outlets is more reliable and is
relatively unbiased.
According
to recent studies, there is also some consideration for a fusion between old
and new media, as conventional media outlets are becoming more digitalized.7
In addition to new media outlets, civil society organizations can also use the
same method of employing social media platforms to transmit information to
create a more inclusive society.
References
1. Alden,
Chris and Amnon Aran. Foreign Policy Analysis: New approaches. London: Routledge,
2016.
2. Sipahimalani,
Rohit and Rajan Anandan. “330 million internet users accelerating the growth of
Southeast Asia's internet economy.” Google Blog. Dec 12, 2017. <
https://www.blog.google/around-the-globe/google-asia/sea-internet-economy/>
3. Lee,
Justina. “Asia-Pacific upgrading internet connectivity.” Nikkei Asian Review.
June 06, 2017. < https://asia.nikkei.com/Business/Business-trends/Asia-Pacific-upgrading-internet-connectivity>
4. Price,
Gareth. “Opportunities and Challenges for Journalism in the Digital Age: Asian
and European Perspectives.” Chatham House. August 2015. https://www.chathamhouse.org/sites/default/files/field/field_document/20150826JournalismDigitalAgePrice.pdf
5. Son,
Johanna. “Southeast Asia: Time for a Pushback in Media Spaces.” Heinrich-Böll-Stiftung.
27 Feb 2018. < https://th.boell.org/en/2018/02/27/southeast-asia-time-pushback-media-spaces/>
6. Safi,
Michael and Amantha Perera. “Sri Lanka blocks social media as deadly violence
continues.” The Guardian. 7 March 2018. <https://www.theguardian.com/world/2018/mar/07/sri-lanka-blocks-social-media-as-deadly-violence-continues-buddhist-temple-anti-muslim-riots-kandy>
7. Newman,
Nic. “Journalism, Media, and Technology Trends and Predictions 2019.” Reuters
Institute and the University of Oxford. Jan 2019. <https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2019-01/Newman_Predictions_2019_FINAL_2.pdf>
Tharindi Rangoda is a Media and communications intern (Asia Regional) at Oxfam. She has a BSc International Relations (Second Class Honours Upper Division) from the University of London.
The opinions expressed in this article are the author’s own and not the institutional views of the BIDTI, nor do they necessarily reflect the position of any other institution or individual with which the author is affiliated.
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